Why We Started This Mission
Back in 2019, we noticed something troubling. Singaporeans had access to financial information, but it felt scattered and overwhelming. People were confused about CPF contributions. They didn’t know how much to save for emergencies. Long-term planning felt impossible without expert help.
We decided to change that. SavvySG Financial Education Ltd was built on a simple idea: financial literacy shouldn’t require a degree in economics. We’ve spent years researching, testing, and refining our approach. Today, we’re focused on one thing — making financial planning accessible, clear, and actionable for every resident.
Our team works closely with MAS guidelines and best practices. We’ve trained over 3,500 individuals since launch. Each resource we create reflects real questions from real people navigating their finances.